Hotel Concept
Ideal for hoteliers looking to craft unique, market-leading hotel concepts that captivate and differentiate.
We create unique, market-specific hotel concepts that resonate with modern travelers, ensuring each property stands out and attracts guests through exceptional experiences, innovative design, and strategic positioning.
Clients: New hotel investments, hotels planning a full renovation.
Service Goals
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Differentiate and Define the Core Narrative: Craft a unique hotel concept and story that sets the property apart from competitors, aligning with market needs and shaping operational processes.
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Shape the Guest Experience to Maximize Revenue: Design a comprehensive guest journey, from accommodation to dining and wellness, with a focus on increasing internal sales while meeting traveler preferences.
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Create Signature Elements for Guest Retention: Establish the hotel’s unique identity through marketing, aesthetics, branding, and services, making it distinctive and ensuring long-term guest attraction and retention.
Our Hotel Concept service is designed to develop unique, market-specific concepts that align with the latest trends and traveler preferences. We begin by conducting comprehensive market research to understand the competitive landscape, target demographics, and emerging trends. Using this data, we craft innovative hotel concepts that reflect the location's unique characteristics and cater to the target market's desires, ensuring that the property stands out in its competitive environment.
As we develop the concept, we identify the overall strategy of the new property based on travel trends while ensuring it differentiates from competitors. Together, we will specify the amenities and services that enhance the guest experience and maximize revenue from additional services like concierge offerings and new features designed specifically for the hotel. This approach ensures that each property is appealing, functional, and profitable.
To support the design teams (Architect, Interior Designer, Lighting Designer, Landscape Designer), the Destsetters team creates a Concept Manual. This manual gathers essential information, providing strategic directions for the design work to meet the owner’s aesthetic and operational vision. It includes key differentiation points and details each hotel area, focusing on enhancing profitability and the property’s positioning in the tourism market.
This detailed approach ensures that new and existing hotels benefit from unique, market-specific concepts that enhance their appeal and operational efficiency, leading to increased guest satisfaction and profitability.