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Esaeé Resort Elounda | Crete

A landmark hotel in Elounda that reshapes Crete’s timeless tradition into a contemporary luxury experience.

What we did for this project

  • Typology Study

  • Concept Development

  • Operational Briefs

  • Branding & Implementation


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Location

Elounda, Crete

Year of Operation

2025

Official Website

everlasting luxury

For sophisticated relaxation seekers, Esaeé Elounda, the new landmark resort that reshapes tradition into luxury living, creates an iconic setting with elements of locality and castle-like ambiance and offers dominating views of the renowned Spinalonga fortress and the spectacular Mirabello Bay. The unparalleled level of service, the all-suite & high-exclusivity concept, and the quality approach to top-notch gastronomy & unique wellness experiences, shape an everlasting settlement, designed to infuse your stay with an authentic Cretan lifestyle experience.

Hotel Typology

The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.

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Hotel Experiences

During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.

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Hotel Branding & Implementation

In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.

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Name Description

The hotel's name, "Esaeé Elounda," was carefully chosen to reflect the property's unique character and core values. The Greek word "esaee," meaning "forever," emphasizes the hotel's commitment to becoming a landmark and trademark in the historically and culturally rich environment of Elounda. The use of a Greek word also highlights the hotel's deep connection to the location, nature, and local traditions, elements that are at the heart of its philosophy and highlighted in every aspect of the stay. The hotel's name conveys the hotel's philosophy, emphasizing timelessness, Cretan tradition, and absolute luxury.

Logo Description

The logo for the new hotel is an imaginative representation of its name, "esaee," meaning "forever." The logo centers on the symbol for infinity, which evolves and transforms to form the hotel's brand. The elegant golden color and special font add to the logo's modern and luxurious feel, creating a recognizable feature that can establish the hotel as a landmark in Elounda quickly. The evolution of the symbol also references two essential elements of the hotel experience: the mountainous landscape surrounding the location and the various routes within the hotel, enabling guests to explore every corner of the castle town.

Hotel Design

For the completion of the project, Destsetters collaborates with esteemed Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.

MAKRIDIS ASSOCIATES

Sustainable Architecture & Planning

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