PRAO | Paxoi

A hotel that effortlessly transforms the essence of
relaxing under a tree in your backyard to an
authentically luxurious stay.

What we did for this project:

Typology Study
Concept Development
Operational Briefs
Branding & Implementation

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Location

Paxoi

Year of Operation

2026

Official Website

The Simple Life: Breathe in the Essence

Prao is a mini boutique hotel depicted as a laid-back sanctuary on Paxoi Island in Greece that presents a unique concept inspired by the philosophy of Siesta. Built as an extension of a local neighborhood, the hotel embraces a seamless blend of heritage and contemporary allure, where luxury and simplicity harmoniously coexist. With bespoke services, authentic design elements and architecture, modern amenities, cutting-edge technologies, enhanced autonomy, and upgraded accommodation options with private facilities such as hot tubs, private pools, and secluded yards, the hotel invites its guests to immerse themselves in a world of relaxation, rejuvenation, and indulgence, within picturesque grounds and rooms designed to offer ultimate comfort. Taking the experience a step further, Prao offers an authentic handmade breakfast at its open-air patio, and a careful selection of local micro-gastronomy and wine options, while its backyard and wellness suite with personalized services and dedicated facilities for couples, complete the holistic accommodation experience.

Hotel Typology

The first stage of our Services, which includes the Research & the Typology Study, helped the Hotel Owners take their final decisions regarding the hotel's Typology (type of property, room types, grounds, etc) and its main Features and Facilities, aiming to increase the hotel's ADR as well as its sales potentials from its various departments and services.

Hotel Experiences

During the Hotel Concept Development process, we specified the main idea and the narrative of the new hotel, which will allow it to stand out from the competition. At the same time, we specified all the new hotel's experiences, services, and operation model, in order to help the architectural and design teams to capture all the requirements for its final design.

Hotel Branding & Implementation

In order to have a fuller image of the Concept, we have created an initial branding for the new hotel that captures its feel and essence, and which must be taken into account during the design process. At the same time, we presented a series of indicative applications and implementations of the branding, in order to convey in a more tangible way the feeling that will be exuded during the hotel's visual communication.

Name Description

The name of the hotel fully embodies the central idea of its philosophy, namely the concept of "siesta." The word "Prao" means calm and tranquil, encapsulating both the essence of the narrative and the sense of relaxation and peace that the accommodation offers to its guests. It has been designed as a serene retreat where residents can leave behind the stress of everyday life, immerse themselves in a peaceful, rejuvenating, and authentic environment, and embrace a simple and gentle way of life.

Logo Description

The logo chosen for Prao fully reflects the concept and philosophy of the new accommodation. Designed with simple and clean lines, the logo exudes the hotel's upgraded and contemporary character while maintaining an "all time classic" approach. The symbol abstractly captures the central experience of the hotel guests, as the curve resembles a hammock or other relaxation furniture, while the small circle represents the head of the reclining visitor. In a different interpretation, the curve corresponds to the surrounding sea water of the island, while the small circle evokes the sun and the moon - elements that dominate the sense of holidays in Paxoi, as the hours of sunrise and sunset paint the landscape and the sea with unique colors.

Hotel Design

For the completion of the project, Destsetters collaborates with esteemed Architectural and Design teams, in the context of the thorough application of the concept to the overall experience, the correct specification of the anticipated operational needs, and the new hotel's commercial potentials. The Architectural & Design teams are selected by the investors/project owners and play an active part in the overall decisions regarding the development of the new property.