Hotelier Academy
Brand Strategy for the most advanced educational platform for hoteliers
A valuable source of knowledge for modern hoteliers, providing hotel management advice, marketing, internet sales, features and modern design.
Project Info
Year of Project:
2018
Location:
Athens
What we did for this project
PROJECT CONCEPT SPECIFICATION & IMPLEMENTATION:
Specification of the company's product and the need it covers but also its implementation, including website creation, logo, graphic design, etc.
CONTENT STRATEGY SPECIFICATION:
Specifying the type of content for each page, dividing the content into categories, and editing all the content published on the website.
SPECIFICATION BLOG DESIGN & CONTENT:
Creating a special blog and enriching it with high quality content based on SEO techniques for high organic placement on Google.
SALES & MARKETING COORDINATION:
Specification of the Communication Strategy of the project, coordination of the sales team of the Project, and specification of product promotion campaigns.
MATERIAL SPECIFICATION FOR SOCIAL MEDIA & DISTRIBUTION COORDINATION:
Specification of publications for social media and Newsletters and execution of the weekly distribution by Destsetters.
B2B WEBSITE - TRAINING.HOTELIERACADEMY.GR:
The B2B presentation site of the product "Hotel Staff Training" of Hotelier Academy addressed to hoteliers and professionals. What we did for training.hotelieracademy.gr:
Logo + Branding Elements: Creation of a new logo for the company, according to the prescribed Concept and the new philosophy, and development of graphic elements of the identity of the new Hotel Brand.
Website Graphic Design: Graphic Design of the Website with modern User Experience specifications that leads to increased conversion (with strict "Mobile First" philosophy according to the recommendations of Google) and a proposal to integrate hotel technologies that increase sales prospects.
Website Web Development: Technological development of the Website according to the latest digital trends and set up of the basic tools of Google and Facebook, for better monitoring and development of re-marketing audiences and SEO Performance.
Strategic Website Sitemap: Strategic determination of the structure and organization of the content of the official website (sitemap) according to the characteristics of the company and the Targeted audience.
Page structure: Specification of all the necessary types of pages of the hotel website as well as the content sections, aiming at the effective communication to the hoteliers and an efficient user experience