The new accommodation of the Esperia Group | Hotels & Resorts centers its concept around a high fashion experience by interior designer Dimitris Papanastasiou as well as consulting by Destsetters, changing the traditional logic of hotels in Rhodes.
The Esperia Group | Hotels & Resorts are one of the most important hotel chains in Greece , with over 50 years of successful history, with unique resorts that are one of the most important pillars of Rhodes tourism.
Following the trends of the new era, Esperia Group | Hotels & Resorts are launching a new series of unique conceptual hotels, which not only update the company's important portfolio, but also give a signal of change in the local hotel market.
Following the successful course of the group's first conceptual hotel, Bellevue On The Beach Suites, the well-known chain collaborates again with Interior Designer Dimitris Papanastasiou and the Hotel Concept Makers of Destsetters , presenting the brand new Ammades All Suite Beach Hotel, changing the scene of the beach hotels of Rhodes .
"Each hotel has a unique USP and key pillar of its success, and in this case it is none other than the unique Design of the accommodation by Dimitris Papanastasiou, which comes to give a new narrative to the most conservative beach hotels of Rhodes, allowing us to create a unique concept" Zenios Zeniou – Hotel Concept Maker at Destsetters
But how can Design be a point of reference for the concept of an accommodation? In this article we will analyze the strategic points that differentiate Ammades All Suite Beach Hotel through design but also an overall lifestyle experience, which focuses away from the mass of the destination.
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Emphasis on a unique beachfront pool experience that becomes the focal point of the narrative
Although the hotel is located right in front of one of the most famous beaches of Rhodes, it puts at the center of its experience the specially designed beachfront pool area , which turns into the strongest part of the stay, since every point is specially designed to offer a unique feeling and experience. From the special materials that give its image a memorable identity , the landscape design that creates its own "micro environment" with corners that become the "hidden favorite spots" of travelers to the outdoor spa , Ammades All Suite Beach Hotel presents a a unique proposition that is perfectly complemented by the carefully selected music and the specially designed pool menu.
"By creating a new accommodation in a pre-existing space, we wanted to respect the environment by utilizing the existing infrastructure as much as possible, but also to give people the opportunity to enjoy the 'on the beach element' with the least possible burden on the beach. » - Dimitris Papanastasiou – Interior Designer
The design of the rooms focused on the creation of atmosphere as part of the concept
With the new project being a purely adults-only accommodation with an emphasis on couples , the rooms are not a simple resting place but a real part of the experience. Maintaining an all suite character , the rooms of Ammades All Suite Beach Hotel aim to create a unique atmosphere, which adapts to the different stages of the stay, with the feeling of materiality and natural light prevailing during the day, and the atmosphericity emerging at night from the special study of lighting and reflections. The goal was to create not just a beautiful room, but a space where travelers would feel a real uplift, and each photo at the various stages of the day would bring out their best side. The experience in the rooms is completed by the impressive screens with all the necessary updates as well as the high-quality amenities that underline the emphasis on every detail.
The creation of an exclusive feeling from the high-end design and the central outlets to the clothing of the staff
However, as the first impression is a key point of the experience, both the design of the reception area and the dress code and the selection of the staff were made in accordance with the exclusive character of the accommodation, communicating from the very first minutes the premium level of Ammades All Suite Beach Hotel. The almost mystical design with the soft lighting, the design approach to every detail and the specially designed clothing of the people of Ammades All Suite Beach Hotel form from the very first seconds the feeling of a luxury accommodation and the beginning of a unique on-the-beach experience.
Closing
When developing the concept of an accommodation, the aim is not always to impress through an idiosyncratic story, but to create a unique narrative that will awaken real emotions in the travelers we have chosen to address and lead to a tangible experience . With Esperia Group | Hotels & Resorts to have from the beginning the goal of creating an exclusive accommodation, both Dimitris Papanastasiou, as well as the team of Destsetters and the active team of Ammades All Suite Beach Hotel, collaborated to create the first truly lifestlyle on-the- beach accommodation in Rhodes , giving a new pulse to the area.
The graphic identity of the accommodation was completed by the company Hedera Total Branding Solutions , while the photography was undertaken by the leading hotel photographer Christos Drazos .
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