Photo Credits: Tiles & Rinies by Christos Drazos
Having worked with over 100 new hotel investments, Destsetters is launching a new Hotel Rebranding service for existing properties that wish to strengthen their position in the market by increasing their sales but also improving their operation and relationship with staff.
Destsetters, the first specialized company in the specification and development of hotel concepts, is launching a new service, which aims to help existing properties reposition themselves in the global tourism market with a holistic rebranding in terms of concept, operation, and communication. The new service is aimed both at accommodations that wish to proceed with a smaller-scale change or soft renovation, as well as at those that, although they have recently completed their construction, are looking for a real reason for differentiation.
The repositioning refers to the upgrading of the services, the design, but also the overall concept of a hotel, with the aim of its reintegration into the market and the creation of a competitive product that will meet the data of the time.
What services does the Rebranding of an existing hotel include?
To achieve a complete rebranding - repositioning plan of an existing hotel, Destsetters combines three of the signature services that ensure the success of the plan. More specifically, the services are:
Hotel Concept: This service focuses on redefining the overall concept of the hotel, including improving the guest experience, services, and facilities, as well as the unique advantages of the hotel by creating a unique narrative that turns into a USP i.e. a unique selling feature.
Hotel Branding: It includes the creation or renewal of the hotel's brand identity, and takes care of its implementation at all stages of the traveler's experience, helping the accommodation to stand out from the competition while also providing the full overall content that will be used in the property's sales channels.
Hotel HR Culture: Aims to improve the culture of the work environment, develop strategies to enhance staff engagement, and improve HR practices for better staff performance and guest experience and connects operations to the concept.
Each service is accompanied by Destsetters' signature deliverables that guide each stage, while the entire implementation is overseen so that the property is successfully led into its new era.
Book now an appointment with Destsetters:
Let's consider the ideal accommodation typology for your plot.
We identify the appropriate financing tool for your investment.
We specify the concept of your accommodation so that it stands out.
Contact us at this link or call us at +302103245142
What steps will Destsetters follow for your Hotel?
Analysis of the accommodation and its potential, as well as recording the goals and wishes of the owners, so as to maintain the advantages of the existing situation.
Conduct in-depth research into destination demand as well as competitive characteristics to identify emerging accommodation opportunities.
Defining the new strategy that the accommodation will follow, the new features it will have to acquire, as well as determining how these will be applied to its typology, with small-scale changes in design and operation, where possible.
Development of the renewed concept of the accommodation and specification of the new experience it will offer, both in terms of accommodation, as well as in terms of gastronomy and wellness.
Creation of the new identity - Brand Identity of the accommodation according to the new concept and production of the new conceptual content that will be needed for its effective communication.
The last step in the process involves implementing the new content in key sales channels and delivering a property ready to sell, with renewed prospects and increased sales momentum.
Closing
By redefining the hotel concept, a significant increase in the sales and profitability prospects of the accommodation is achieved, while a competitive product with time resistance is created.
To learn more about our rebranding service, you can call us at +30 210 3245142 or contact us via e-mail at info@destsetters.com or via the contact form at this link.
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