The Destsetters team presents Sezian Boutique Homes & Villas in Preveza, the first neighborhood hotel concept, whose vision is to create not just a new accommodation but a neighborhood that will be a new proposition for road trippers' summer holidays.
One of the most frequent questions asked by new investors at Destsetters is whether the plot-property has prospects in the field of hospitality. The answer is not always easy, as success in the hotel industry is multifactorial . In addition to the destination, which is the main accelerator of demand, but also the characteristics of the plot itself, the vision of the owner and his desire to offer the traveler an upgraded experience play a decisive role. At the same time, it is also important whether a substantial study has been carried out, which will determine the strategy of the new hotel product.
In Sezian – a word created to describe the original feeling that the traveler will feel in the accommodation – there were all the necessary elements to create a recipe for a truly successful concept: A growing destination (Preveza & Western Greece), a plot of land that , although at first it seemed full of challenges, it hid a significant advantage and an investor who was not interested in building just a hotel, but the best accommodation in the area , which would embody the holidays as he himself experiences them and would like them to experience them and the travelers.
But what were the pillars of the development of this new concept? Below we analyze the three key elements of Sezian's strategy and how they translated both in relation to the design and the overall experience it offers.
“The word Sezian is an authentic word created because of the owner's desire for uniqueness. After fully understanding his vision, we decided that we should not look for an existing word, but to "build" one that would describe the feeling, remind the destination and make you feel part of it (Preveza – Prevezian – Sezian), connecting branding with concept and experience." Nikos S. Morantis – Hotel Strategist at Destsetters
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The logic of the hotel-district that creates the concept of micro-destination and has significant potential for expansion
As the original plot of investment is in the heart of a residential area, the first consideration was that it would be difficult to overcome any difficulties arising from its particular location. However, after the owner showed us around not only the plot but also the wider neighborhood, we found that the area of Agios Thomas is not just a neighborhood, but the "quality suburb of Preveza" , home to some of the most beautiful houses in the area , with the main element being the lemon and citrus trees that prevail in the area, but also the ideal landscape for walking and exploring by bike .
Taking into account the above, the location of the plot turned into the main advantage of the new accommodation , which, now based on the strategic pillar of the hotel-district , will have no development limits, while it will also contribute to the real further upgrading of the neighborhood . This is how Sezian develops in the area, maintaining mild tones of residential morphology , forming a diverse accommodation proposal, consisting of villas, maisonettes and rooms , which are located in a close radius, with the main building as a reference point that ensures the upgraded service with a hotel logic.
"At Sezian, we asked to highlight the logic of the gardens with lemon trees, which is one of the strong elements of the landscape of the area, with the new accommodation being an integral part of it." Zenios Zeniou - Hotel Concept Maker at Destsetters
The feel-like-home design that allows the traveler to feel as if he is in his own holiday home, while having hotel service at the same time
With the new accommodation being developed as a natural evolution of the neighborhood , an element that would also be a pillar of the concept, the design requirements were adjusted accordingly, so that it was consistent with the general narrative. In search of the ideal design, Smart Interiors in collaboration with Katerina Koufiou for the landscape design, created a complete proposal that does not focus on impressing but on the formation of an accommodation that exudes intimacy and warmth, with soft elements that will allow as many people as possible travelers to identify .
Thus, all the spaces were designed as houses, with an emphasis on their connection to the courtyards, in which much of the summer experience takes place. Attention was also paid to details that will make the experience unique, such as the rooms of the houses with a hotel logic , the upgraded bathrooms and also the staged courtyards that encourage the traveler to live an authentic Greek holiday experience of a high level.
"At Sezian we had to work at two speeds. On the one hand we had to find the best features of Greek holiday homes and on the other hand we had to find a balance in a purely hotel experience, designing the ideal holiday home." - Angeliki Ampelioti, Interior Designer at Smart Interiors
Meeting the wishes and needs of emerging audiences such as road tourists, the sailing public and long-stay travelers
The real wishes of the rising public of the area, which is always the ultimate goal of an accommodation, also played a decisive role in the Sezian concept. With Preveza hosting one of the most dynamic marinas in Western Greece, the public of sailing and marine tourism has been a point of reference from the beginning, which is why elements have been incorporated that will make the accommodation the first choice for it, as well as for the road tourists who have significant growth for mainland Greece. With accommodation ideal for extended stays and the area friendly to both families and silver age travellers , Sezian has set itself up as an ideal choice for a year-round holiday, with the winter periods available purely for longer stays.
Closing
With the experience of Destsetters in projects with various characteristics, we conclude that, although the destination and the basic elements of the plot play a decisive role, any new investment can have substantial prospects depending on the extent to which one will work on its strategy . Hotels in particular should not be based only on a personal feeling, but on a studied plan that will determine their typology, concept and overall experience , which will give them uniqueness and a clear positioning, like Sezian !
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Taking into account the location of the plot or building, the wishes of the owners, the competition and the relative demand , we take care to specify the characteristics and strategy of the investment , so as to create a unique accommodation that responds to the needs of travelers, with real profit prospects .
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